Excerpt from Sauder Official Website:
In 1934, Erie Sauder started a woodworking business in a barn behind his home in Archbold, Ohio. Originally a builder of custom cabinetry and church pews, he began crafting small occasional tables from the fine, leftover wood. In 1940, the workmanship of these tables eventually inspired a traveling salesman to place an astounding order of 25,000 — a seemingly impossible purchase order for a budding company. But with a little ingenuity and a lot of determination, Sauder Woodworking Co. grew and flourished. Fast forward to 1953 for Sauder to find the answer to its calling — a patented table that could be assembled at home. And it was this snap-together table that marked the beginning of the ready-to-assemble furniture industry.
Oh, and it’s “Sow-der.” You know, like “chow-der.” Just saying.